The ad that I am looking at shows a boxer kneeling in the red corner of his ring. The boxer is holding on to the ropes with both hands. He has both of his boxing gloves on and he looks as if he has just finished a fight or intense training. The boxer appears to be drenched in sweat from the hard work that he has just put in, and he also looks very fatigued. The ad is a dark black color behind the boxer and the ring. It gives you chilly sense of feeling, and you can only imagine what this boxer has just been through. At the bottom of this ad there is the NIKE symbol and below it is their classic slogan “just do it.”
This ad just persuades the people that see it to go out and be active. It also makes you admire the man that is kneeling in the corner of this ring. From seeing this l wish that I could be that man that has just exploited all the energy that he has, to achieve glory. This ad is very effective, and stands for what the NIKE company is. The company is an athletic company that sells a variety of sporting goods. Even though this ad just features boxing, it still inspires you to go out and exercise or play a sport.
In this ad NIKE does not appear to be bringing down other sporting companies, but when you look at this ad it makes you think; why would I want to buy anything other than NIKE material.
Wednesday, July 28, 2010
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